Scott Rivera

Author Archives: Scott Rivera

7 SEO Tips for Mom Bloggers to Increase Traffic to Their Blog

When I actually started my Cruisy Baby, I had to do the hard way by writing stuffs that I’m mostly passionate about but I discovered that there was a way of writing my stuff and still get traffic off of Google.

Although I hired a LWS – professional SEO company in Melbourne to do that for me from the start, I decided to go all in later on.

So I jumped right into and the rest is history.

So today, I’m going to share with all of you especially for mothers like me who would like to start a mom’s blog or who already has one but want to increase the traffic to their through organic search.

So let’s go.

While starting a mommy blog can be profitable, what can you do to attract more readers to your blog?

Growing your audience requires a lot of patience and commitment.

Here are 6 SEO tips to help increase traffic to your mom blog and ultimately earn more money.

1. Write longer posts

At one time, it was unacceptable to write a blog post that was longer than 500 words.

But today, experts now say that Google prefers longer posts that are 2000 words or more.

You should strive to write longer, in-depth posts to show you are an expert in your niche.

The content should also be well researched and regularly updated. Google loves updated content and richly reward you for that.

2. Optimize your images

The best way to increase traffic to your mommy blog is by using SEO friendly images. If you have captions on your images, include the relevant keywords in there.

Many people neglect this vital aspect but a chunk of traffic to my sites are mostly through my images that are clicked on Google.

There are so many ways of optimizing images and making sure they are super friendly. This excellent guide provided by Ilya of Google will help you get a good start.

3. Google AdWords

The other popular way of increasing traffic to your website is through Google AdWords.

Buying Google ads can position your site at the top of search results, attracting more customers to your website. If you want to learn more about Google AdWords, I’d highly recommend sign up to their academy.

4. Create catchy headlines

You should always create awesome headlines and remember to include keywords in your title.

Adding relevant keywords to your headlines is an effective way to drive more traffic to your website.

Headlines are what drive sales increase conversion rates so you should make sure that you make your headlines catchy.

5. Try using long-tail keywords

You need to use long-tail keywords naturally throughout your blog posts. It is also essential to mix up both short and long-tail keywords as it enables you to remain authentic to your readers.

6. Targeted Keyword Research

It is always necessary to ensure that every post you publish has a purpose. But how do you achieve this? You need to identify a keyword or topic that moms are looking for in Google, and then create a blog post that perfectly matches with that specific keyword.

7. Hire a Good SEO Company

If you don’t have the time to start a new phase of training and want to concentrate on delivering the best content for your audience. You can hire a professional SEO company to do that for you.

And to wrap it up, I’ve got a nice video from Ahrefs that talks about 13 SEO tips that actually work incredibly well in 2019.

Implementing these SEO tips will not only increase traffic to your website but will improve your overall ranking on the search engine.

4 Tips For Helping You Pack a Healthy Lunchbox the Easy Way

If your mornings are like mine, you’ll have breakfast to make, coffee to drink, kids to get ready for the day and yourself to get organized.

There’s also the dreaded lunchbox to pack.

A healthy lunchbox doesn’t have to be hard or fancy!

In fact, you can have a healthy lunchbox packed and out the door in no time.

My top tips for packing a healthy lunchbox the easy way:

HAVE A PLAN

If you have a set idea of what goes into the lunchbox each day, you can throw it together in a few minutes without too much effort which is essential in the mornings.

HAVE YOUR PANTRY, FRIDGE AND FREEZER FILL FOR THE WEEK

Have you ever gone to pack a lunchbox in the morning and found the fridge empty?

In the weekend, double-check you’ve got enough food for the week. The next time you make mini muffins, pancakes, bliss balls, and loaf, etc. make a double batch and freeze them.

They’re handy to have on hand when the fridge runs bare and they’ll be ready to eat by lunchtime. Keep canned items in your pantry for when you run out of fresh food at the end of the week

I put together a lunchbox pantry list so I am able to easily pack lunches in the morning. If you to keep these freezer and pantry items on hand, you’ll be able to easily throw together a nutritious lunch that your child will love.

Packing a bento-style lunchbox with little compartments like the Yumbox above can make packing lunches easier and more enjoyable.

The variety of smaller portions make it look like a fun snack so your little one is more likely to eat it and try new foods too. Yogurt and crackers? No worries, Yumbox are leak-proof! Sturdy, BPA free, one lid makes it easy for little fingers to open and the removable tray is dishwasher safe.

Yumbox has an amazing seal so you can pack lunches the night before. Everything stays fresh and crunchy in the fridge overnight.

Don’t forget an insulated lunch bag and you can freeze a smoothie in a reusable food pouch that works well as an ice pack.

Then label everything to make sure it all comes home.

MAKE IT SIMPLE

Make it simple with enough variation so it doesn’t get boring. As long as the food is fresh and appealing, simple is just fine.

We hope your lunch-making mornings or (evenings) will be smooth and stress-free!

Getting Your Baby to Sleep Better During Daytime Hours

Getting your baby to sleep during the day can be a real challenge! That sun just keeps on shining, making it hard to develop those essential good sleeping patterns. What do you do when the sun shines through even closed curtains or onto baby’s pram? You use one of our blackout solutions of course!

Dark Spaces Make Getting Your Baby to Sleep Easier

Both sunlight and artificial light affect our brains, helping us adjust our internal clocks. The dark stimulates our brains to produce melatonin, which is the sleep-inducing hormone.

Light is one of the biological cues babies use to develop their understanding between night and day. Newborn babies are best initially exposed to lighter rooms during nap times, helping them quickly learn that night is for sleep and day is for play. However, a baby over six weeks of age naps better in a darkened environment during the day time.

Many curtains and blinds in the bedrooms and nurseries of our babies and toddlers let the light through, even when they are shut. This makes developing those all-important regular napping schedules incredibly difficult. Thankfully there are some ways parents can create a darkened and sleep-promoting area for their young children.

Blackout Blinds – an easy and portable solution is to use blackout blinds in your child’s bedroom. The suction cups and Velcro fastening lets you put the Gro Anywhere Blackout Blind up for sleep during the day and light evenings/mornings. It also packs down small, making it perfect for taking away on holiday with you.

It can also be hard to keep your home quiet for nap time (this is especially true if you have older children!) A white noise machine will help block out background noise while your little one sleeps.

Travel Cot Blackout – travel cots are brilliant pieces of baby equipment to have. Easily transported between rooms or homes, they let you pop your baby down to sleep wherever you are.

But like at home, the sun will shine during the day and disrupt baby’s sleeping patterns. To combat this, we recommend using a SnoozeShade Travel Cot Blackout. Easy to fit around the portable cot, it keeps your child’s sleeping space dark and calm, no matter where they are.

SnoozeShade Covers for Prams, Capsules and Strollers – One of the great things about a baby or small toddler is that they are portable! Pop them in the capsule to drive to the supermarket or the stroller to head out for a walk. To take advantage of this, it can be necessary to head out during their nap times and getting your baby to sleep and stay asleep in the daylight is hard work. The solution is to use one of the SnoozeShade products from our travel range.

With a solution for every pram, stroller, and capsule, you simply attach the cover over the top, letting you enjoy being out and your child gets a nap!

No more throwing blankets over the pram (which blow away), or pegging muslins (which become a distraction as baby starts to play with it) or covering the buggy with a coat in colder weather.

Snoozeshade will significantly darken the inside of your pram/stroller, travel cot or car seat. Your child will be able to make out shapes and movement, tell whether its day or night – but it takes away their ability to latch onto anything stimulating.

The SnoozeShade even helped me get my baby to sleep during a noisy wedding celebration! The end result was a well-rested baby and a happy mum and dad!

Something else to note is that blankets and muslins don’t always give protection from the sun.

The SnoozeShade range blocks at least 97.5% of UV and is the only one of its kind to be endorsed by a number of international baby sleep experts and approved by the Melanoma International Foundation.

Carry your portable white noise machine with you to block out any outside distractions and you have created a cozy space for naps on the go.

If you’d like some personalized advice and help to choose the right blackout solution for your needs, please get in touch!

Here at Cruisy Baby, we are parent’s ourselves and all questions are welcome! Getting your baby to sleep is much easier when we all work together!

5 Easy Ways of Helping a Child Who Has a Cold Recover Faster

Sniffs, sneezes, and fevers: all something parents and kids dread. If we could, we’d gladly suffer that cold or flu for them. Sadly, we can’t, so the next best thing is helping a child who has a cold recover quickly.

Simply searching online for flu or cold remedies for kids, you’ll be offered hundreds of options. Which ones should you try? How about these five things:

5 Ways of Helping a Child Who Has a Cold Get Better Quickly

Each year, kids will catch between six and ten colds on average. That’s a lot for a little person to cope with. Coughs, runny noses, poor sleep, and fevers leave parents feeling helpless. Luckily there are a few things we can do to help our sick kids get better faster. Our top five includes:

  • Honey – honey, especially manuka honey, contains antibacterial properties. While it should never be given to kids under one-year-old because of the risk of botulism, older children can have it. Honey is effective at helping to relieve coughs and help get a better night’s sleep.
  • Humidifier – having a humidifier running in your child’s bedroom helps to clear their sinus mucus. This results in them finding it easier to breathe, help a sore throat and sleep better.
  • Drink Lots – when a child is unwell, often they don’t want to eat or drink. It’s important to keep offering them lots of fluids as this is a great way of helping a child who has a cold feel better faster. Water, milk, juice and even ice blocks are good ways of getting fluid into them.
  • Sleep More – sleep has two benefits. Firstly, it helps your child’s body to recover more quickly. Secondly, sleep also has the bonus of making time pass quickly for everyone.
  • Keep Cool – when a child has a high fever, they will often complain of being cold. Now is not the time to pile on the blankets, as they need to be cooler, not hotter. Having a lukewarm bath or shower helps to reduce their temperature. A cold shower will only make them shiver, which raises their temperature. Wearing layers lets you quickly put on and take off clothing as they need it too.

Preventing is always better than cure. To help reduce the spread of colds and flu around the home, remember to wash hand regularly, put used tissues in the bin, avoid sharing plates, cups, and cutlery and cover your mouth and nose when you sneeze.

As the parent, you know your child best. If you are at all concerned about your child, see your doctor immediately.

As a medical professional, they offer the best advice on helping a child who has a cold get better.

5 Daylight Savings Tips to Save Your Sanity This Autumn

Daylight savings is coming to an end and parents are not looking forward to it. Putting the clocks back an hour causes most children to wake earlier than usual.

This results in less sleep for everyone, and that, in turn, throws off naps, bedtime and even meals leading to overtired children and grumpy Mums and Dads!

As adults, we find we can quickly adjust to the disruption to our sleeping routines within a few days. Children, on the other hand, can take several days to adjust. Don’t worry though, because we’ve got five amazing tips to help you survive daylight savings without losing your sanity.

Our Top 5 Daylight Savings Tips to Help Children Adjust:

We’ve got five sleep-promoting and sanity-saving tips for parents to try to help their kids adapt to daylight saving time. They are:

1. Plan Ahead – daylight saving time is like Christmas. We know it’s coming, but it always manages to sneak upon us. This year though, make sure you start preparing for it 4-5 days in advance by moving your child’s schedule including meals 15 minutes later each day. This should minimize the impact and help them adjust much quicker.

2. Have a Routine and Be Consistent – if routines are in place before the time change, life will be much less of a challenge. Making gradual changes to your child’s routine in the days leading up to the time change will make the transition so much easier. Stick to your usual family rules so your little ones don’t form any new habits eg start sleeping in your bed.

3. Use a Sleep Trainer Clock – older toddlers, preschoolers and school-aged children would benefit from using our Gro-Clock Sleep Trainer (below). All you do is set the time on the clock you would like your child to stay in bed for. The stars on the clock stay visible until the allocated time is reached and then the sun appears.

To help them understand, there is also a lovely illustrated storybook that parents can read to them as part of establishing the routine. Children find this very easy to understand and parents love not hearing the pitter-patter of feet coming into their bedroom early in the morning! 

This isn’t just effective for time changes — it also can help you train an early riser not to wake Mum and Dad too early in the morning, and may help with bedtime battles.

Gro-Clock

4. Keep Bedrooms Dark – exposure to light naturally wakes our brains up. Putting up blackout blinds (below) in your child’s room helps them to sleep better and longer. Putting the clocks back an hour means the mornings will be lighter.

By providing a dark environment, you are helping your child stay asleep for longer. A blackout blind is also great in spring for the lighter evenings and year-round for daytime naps.

5. Keep Calm – once the clocks change, everyone may become sleep deprived. This leads to more crying, grumpiness, fussiness, and even extra temper tantrums. It’s best to keep your cool and respond calmly to your child. Use quiet voices, darkened rooms and keep an eye on their tired cues and respond accordingly.

It’s also important to look after yourself too. A bit of self-care goes a long way in helping you help your family when daylight savings ends.